Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz
CC BY-SA   Open Access   CEEOL

Issue archive / nr 5 (46) 2016

Year of publication: 2016

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# Title Page range Authors Actions
1.

Use of strategic marketing management tools in contemporary enterprises

8 (9-16) Paweł Cegliński More
2.

Text and images in promotional materials − what type of information is important for customers?

7 (17-23) Aneta Disterheft More
3.

Responsible sponsorship as an element of building positive relationship with the environment

7 (25-31) Marta Grabowska More
4.

Relationships matter – towards understanding university–industry links

8 (33-40) Małgorzata Grzegorczyk More
5.

Social media as a relationship marketing tool of modern university

16 (41-56) Hanna Hall, Kamila Peszko More
6.

Logistics customer service on the example of courier companies

9 (57-65) Agnieszka Matuszczak, Urszula Chrąchol-Barczyk More
7.

The importance of trust and loyalty in financial institutions in financial decision-making process of households

9 (67-75) Marta Musiał, Monika Pettersen-Sobczyk More
8.

Trust in effective relationship management on the procurement market

9 (77-85) Arkadiusz Stajszczak, Bożena Wujec, Iwona Ksiądzyna More
9.

Customer knowledge valuation model based on customer lifecycle

8 (87-94) Przemysław Tomczyk More
10.

E-services: concept, specificity, and marketing elements to create their value

12 (97-108) Paweł Brzustewicz, Iwona Escher More
11.

Advertising in digital games targeted to children

9 (109-117) Małgorzata Budzanowska-Drzewiecka More
12.

Transfer of information in the purchasing processes of generation Z – usage of virtual vs. real channels and its marketing implications

10 (119-128) Aleksandra Burgiel, Izabela Sowa More
13.

Online website in brand creation of online store

6 (129-134) Aleksandra Całka, Katarzyna Pałys More
14.

Multi-channel opportunity management ‒ an exploratory research on the example of tourist industry

8 (135-142) Bartosz Deszczyński More
15.

Marketing communication instruments used by the retail chain on the Internet

12 (143-154) Urszula Garczarek-Bąk More
16.

Country-of-origin effect in professional services – literature review

9 (155-163) Marek Gnusowski More
17.

The meaning of smartphones for marketing communication

8 (165-172) Leszek Gracz More
18.

Use of social media by public transport operators

9 (173-181) Joanna Kos-Łabędowicz More
19.

Non-technological innovation creation process in the creative sector

8 (183-190) Monika Spychalska-Wojtkiewicz More