Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz.2016.46-01
CC BY-SA   Open Access   CEEOL

Issue archive / nr 5 (46) 2016
Use of strategic marketing management tools in contemporary enterprises

Authors: Paweł Cegliński
Uniwersytet Mikołaja Kopernika w Toruniu, Wydział Nauk Ekonomicznych i Zarządzania
Keywords: strategic management strategic marketing management tools
Data publikacji całości:2016
Page range:8 (9-16)
Klasyfikacja JEL: M10 M30
Cited-by (Crossref) ?:

Abstract

This article aims at a brief presentation of problems with the use of strategic marketing management tools in enterprises, which are becoming a basic category of strategic management. The author has resigned from analysing specific management solutions and focused mainly on theoretical issues with a wide scope of reference. First, the author presents a terminology network, which is slightly disregarded in the Polish literature. Next, the author makes an attempt to outline basic problems, including the problems connected with the preferences of managerial choices and the advantages of their proper use. The author’s comments are intended to trigger further detailed empirical research.
Download file

Article file

Bibliography

1.Afonina, A., Chalupsky, V. (2012). The current strategic management tools and techniques: The evidence from Czech Republic. Economics and Management, 7 (4), 1535−1544.
2.Afonina, A., Chalupsky, V. (2013). Investigation of strategic management tools and techniques. Acta Universitatis Agriculturae Mendelianae Brunensis, LXI (4), 833−840.
3.Aldehayyat, J.S., Anchor, J.R. (2009). Strategic planning tools and techniques in Jordan: Awareness and use. Strategic Change, 17 (7−8), 281−293.
4.Altkorn, J. (2001). Orientacje marketingowe polskich przedsiębiorstw. In: J. Kotowicz- -Jawor (ed.), Przedsiębiorczość i konkurencyjność (pp. 267‒277). Warszawa: Dom Wydawniczy Bellona.
5.Andruszkiewicz, K. (2007). Strategiczne zarządzanie marketingowe w polskich przedsiębiorstwach w warunkach kryzysu. Toruń: Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika.
6.Armstrong, M. (2006). A handbook of management techniques. A comprehensive guide to achieving managerial excellence and improved decision making. Glasgow: Bell & Bain.
7.Brews, P., Purohit, D. (2007). Strategic planning in unstable environments. Long Range Planning, 40 (1), 64−83.
8.Clark, D.N. (1997). Strategic management tool usage: a comparative study. Strategic Change, 6 (7), 417−427.
9.de Wit, B., Meyer, R. (2007). Synteza strategii. Tworzenie przewagi konkurencyjnej przez analizowanie paradoksów. Warszawa: PWE.
10.Eppler, M.J. (2000). Conceptual management tools. A guide to essential models for knowledge workers. Switzerland: University of St. Gallen.
11.Faraj, S., Azad, B. (2012). The materiality of technology: an affordance perspective. In: P.M. Leonardi, B.A. Nardi, J. Kallinikos (eds.), Materiality and organizing: social interaction in a technological world. Oxford: Oxford University Press.
12.Feldman, M., Orlikowski, W. (2011). Theorizing practice and practicing theory. Organization Science, 22 (5), 1240−1253.
13.Frost, F.A. (2003). The use of strategic tools by small and medium-sized enterprises: an Australasian study. Strategic Change, 12 (1), 49−62.
14.Gunn, R., Williams, W. (2007). Strategic tools: an empirical investigation into strategy in practice in the UK. Strategic Change, 16 (5), 201−216.
15.He, H., Antonio, N., Rosa, A. (2012). Strategic tools in China/strategic tools: an investigation into strategy in practice in China. African Journal of Business Management, 6 (26), 7823−7832.
16.Jarzabkowski, P., Pinch, T. (2014). Sociomateriality is ‘the New Black’: accomplishing repurposing, reinscripting and repairing in context. M@n@gement, 16 (5), 579−592.
17.Jarzabkowski, P., Kaplan, S. (2015). Strategy tools-in-use: a framework for understanding ‘technologies of rationality’ in practice. Strategic Management Journal, 36 (4), 537−558.
18.Knott, P. (2006). Typology of strategy tool application. Management Decision Journal, 44 (5), 1090−1105.
19.Kotler, Ph., Armstrong, G., Saunders, J., Wong, V. (2002). Marketing. Podręcznik europejski. Warszawa: PWE.
20.Penc-Pietrzak, I. (1999). Strategiczne zarządzanie marketingiem. Warszawa: Wydawnictwo Key Text.
21.Pondy, L.R., Frost, R.J., Morgan, G., Dandridge, T.C. (eds.). (1983). Organizational symbolism. Greenwich, CT: JAI Press.
22.Powell, T.C. (2001). Competitive advantage: logical and philosophical considerations. Strategic Management Journal, 22 (9), 875−888.
23.Rigby, D., Bilodeau, B. (2007). Management Tools and Trends 2007. Bain & Company.
24.Rosa, G. (2012). Koncepcja zarządzania marketingowego. In: G. Rosa (ed.), Zarządzanie marketingowe (pp. 38−56). Warszawa: Wydawnictwo C.H. Beck.
25.Rutkowski, I. (2012). Istota strategii marketingowych. In: W. Wrzosek (ed.), Strategie marketingowe. Warszawa: PWE.
26.Stenfors, S., Tanner, L., Haapalinna, I. (2004). Executive use of strategy tools: building shared understanding through boundary objects. Frontiers of E-Business Research, 635−645.
27.Tassabehji, R., Isherwood, A. (2014). Management use of strategic tools for innovating during turbulent times. Strategic Change, 23 (1−2), 63−80.
28.Vardarajan, P.R., Clark, T. (1994). Delinearing the scope of corporate, business and marketing strategy. Journal of Business Research, 31 (2−3), 93−105.