Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz.2016.46-19
CC BY-SA   Open Access   CEEOL

Issue archive / nr 5 (46) 2016
Non-technological innovation creation process in the creative sector

Authors: Monika Spychalska-Wojtkiewicz
Uniwersytet Szczeciński, Wydział Zarządzania i Ekonomiki Usług
Keywords: : non-technological innovation marketing innovation social innovation creative sector
Year of publication:2016
Page range:8 (183-190)
Klasyfikacja JEL: M20 M29 M31 M39
Cited-by (Crossref) ?:


Technological and non-technological innovations are highly interconnected. The commercialization of technological product innovations often requires the development of new marketing methods. There is a growing need to reconcile the global discourse around the cultural and creative industries, with the needs of the local community to build both creative places and initiatives. Creation of social innovation will contribute to building social capital which refers not only to the institutions and relationships, but also to the norms that shape the quality and quantity of a society’s social interactions.
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