Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

ISSN: 2450-775X     eISSN: 2543-5574    OAI    DOI: 10.18276/miz
CC BY-SA   Open Access 

Issue archive / nr 4 (54) 2018

Year of publication: 2018

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Title page

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Editorial page

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Table of contents

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Introduction

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1.

Rethinking Tourism Education in Georgia

13 (7-19) Nato Chakvetadze More
2.

How to Realize Diversity in the Workplace? The Business Model Point of View

13 (21-33) Joanna Hernik More
3.

Tourism as the Principal Sphere for Economy Growth and Intercultural Relations in Georgia

12 (35-46) Marina Metreveli, Mzia Kokhia, Valentina Merabishvili More
4.

Effects of e-Commerce Functioning on Customer’s Need Satisfaction

13 (47-59) Krystyna Pieniak-Lendzion, Renata Stefaniak More
5.

Dynamic Structural Equation Models in Momentary Assessment in Consumer Research

13 (61-73) Adam Sagan More
6.

Product-Service Systems as an Opportunity for the Enterprise Producing Injection Molds

13 (75-87) Mariusz Salwin, Jan Lipiak, Michał Przęczka More
7.

Viral Marketing Communication for Brand

13 (89-101) Beata Tarczydło, Anna Kondak, Adrian Konior More
8.

Tourist Space and its Role in the Activities of Tourism Enterprises

11 (103-113) Marzena Wanagos, Lidiya Gumenyuk More