Marketing i Zarządzanie

Online sales are at present one of the most dynamically developing forms of sales in business. Despite consumers’ concerns, the sector is thriving and there is no indication that its growth rate will decrease any time soon. The purpose of the article is to present the effect of e-commerce operations on customer’s need satisfaction. The research materials used in the study comprise data derived from a questionnaire/interview regarding the scope of customer online shopping. Research demonstrated that the majority did online shopping several times per year. Most respondents said that they had been driven by large product range and the ability to shop without leaving home, at any given time. The vast majority of respondents believed that online shopping largely or greatly affected customer’s need satisfaction. We can conclude that due to competitive prices, a multitude of special offers and a broader product range, online shops are attracting more and more customers, whereas the confidence of consumers in internet shopping is steadily growing.