Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu


ISSN: 2450-775X     eISSN: 2543-5574    OAI    DOI: 10.18276/miz.2018.54-02
CC BY-SA   Open Access 

Issue archive / nr 4 (54) 2018
How to Realize Diversity in the Workplace? The Business Model Point of View

Authors: Joanna Hernik
West Pomeranian University of Technology in Szczecin
Keywords: business fundamentals competitiveness diversity equality HRM
Data publikacji całości:2018
Page range:13 (21-33)
Klasyfikacja JEL: E24 M12 O15
Cited-by (Crossref) ?:

Abstract

Human beings have been moving through the earth globe since the dawn of history, and as a consequence, each community is heterogenic, which means that inhabitants from one place are different from inhabitants from another place not only in terms of gender or age, but also in terms of personal history, education and style of life, etc. Nowadays everyone agrees that the issue of diversity is becoming more and more important, from the point of view of growing migration of people for example. Therefore modern entrepreneurs cannot ignore the presence of diverse clients, as well as diverse employees, and have to adapt their business model to the new circumstances. That is why the purpose of this paper is to show the process of diversity implementation from a business model perspective. This text includes discussion of business models, and indicates main advantages and disadvantages of a diversity management-based model. The article is theoretical in nature.
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