Problemy Transportu i Logistyki

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Transportu i Logistyki

ISSN: 1644-275X     eISSN: 2353-3005    OAI    DOI: 10.18276/ptl.2016.36-12
CC BY-SA   Open Access 

Issue archive / nr 4 (36) 2016
Zastosowanie społecznej odpowiedzialności biznesu (CSR) w przedsiębiorstwie żeglugowym
(Implementing Corporate Social Responsibility (CSR) in a Shipping Company)

Authors: Natalia Wagner
Wydział Inżynieryjno-Ekonomiczny Transportu, Akademia Morska w Szczecinie
Keywords: CSR Corporate Social Responsibility shipping company
Data publikacji całości:2016
Page range:9 (115-123)
Klasyfikacja JEL: M14 R40
Cited-by (Crossref) ?:

Abstract

This paper presents the main concept of CSR in shipping companies. The attention is paid to perception of shipping industry and actions that should be done for improving the image of European ship owners. A case study research is done. The research object is Maersk Line. The main achievements to date and aims from company’s sustainability strategy for 2014–2018 were analysed. The analysis shows that the main principle of implementing CSR should not mean to perform additional activities alongside the main business areas in order to improve company’s image. The idea of CSR should be combined with the main business area, it supposed to be the integral part of doing business.
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