Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie

ISSN: 1509-0507     eISSN: 2353-2874    OAI    DOI: 10.18276/pzfm.2015.38-26
CC BY-SA   Open Access   CEEOL

Issue archive / ZN 865 PZFiM nr 38
Bojkotowanie produktu a preferencje wartości konsumentów
(Product Boycott and Consumer Values Preferences)

Authors: Grzegorz Zasuwa
Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: product boycott human values consumer behavior preferences
Year of publication:2015
Page range:10 (285-294)
Cited-by (Crossref) ?:

Abstract

The objective of the paper is to investigate the relations of the customers' participation in product boycott and values preferred by them. The conceptual framework is based on the Schwartz’s theory of human values. Data from the European Social Survey are used to test research hypotheses. Findings clearly show that consumers who take part in product boycotts place greater importance on independence as well as they attach less importance to conservatism (tradition, conformity, security) and egoistic values (power, achievement) then other consumers
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