Ekonomiczne Problemy Turystyki

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki

ISSN: 1644-0501     eISSN: 2353-3188     DOI: 10.18276/ept.2017.1.37-10
CC BY-SA   Open Access   DOAJ

Lista wydań / nr 1 (37) 2017
Media społecznościowe w procesie planowania rozwoju turystyki w skali regionalnej

Rok wydania:2017
Liczba stron:20 (127-146)
Klasyfikacja JEL: M15 O21 O35 R58
Słowa kluczowe: media społecznościowe planowanie turystyczne region
Autorzy: Alina Zajadacz
Uniwersytet im. Adama Mickiewicza w Poznaniu

Abstrakt

Celem artykułu jest przedstawienie koncepcji wykorzystania mediów społecznościowych (MS) jako źródeł informacji użytecznych w poszczególnych fazach tworzenia, wdrażania i monitorowania planów rozwoju turystyki w skali regionalnej. W pierwszej części opracowanie ma charakter przeglądowy, zawiera syntetyczne omówienie tematów badań związanych z wykorzystaniem MS w turystyce. Przegląd ten daje obraz możliwości wykorzystania MS jako narzędzi pozyskiwania i przekazywania informacji przydatnych w procesie planowania rozwoju turystyki. Omówiono także podstawowe etapy planowania rozwoju turystyki w skali regionalnej, przyjmując schemat zaproponowany przez Coopera, Fletchera, J., Fyalla, A., Gilberta i Wanhilla (2005). Druga część artykułu przedstawia koncepcję wykorzystania MS jako źródeł informacji użytecznych w kluczowych etapach planowania rozwoju turystyki w skali regionalnej. Koncepcja ta ukazuje z jednej strony perspektywy praktycznego wykorzystania baz danych generowanych w MS, natomiast z drugiej strony wyzwania związane z potrzebą dalszego pogłębiania badań nad metodami planowania turystyki adekwatnymi do dynamicznie zmieniających się uwarunkowań jej rozwoju.
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