ISSN: 2450-7733
eISSN: 2300-4096
OAI
DOI: 10.18276/sip.2016.43/3-24
Issue archive /
nr 43/3 2016
KONSUMENT JAKO CZŁONEK ORGANIZACJI- SZERSZA PERSPEKTYWA KOPRODUKCJI
(Consumer as member of organization – extending co-production perspective)
| Authors: |
Maciej
Mitręga
Uniwersytet Ekonomiczny w Katowicach Agnieszka Małecka Uniwersytet Ekonomiczny w Katowicach |
| Keywords: | customer citizenship behaviour organizational citizenship behaviour value coproduction |
| Data publikacji całości: | 2016 |
| Page range: | 10 (261-270) |
| Klasyfikacja JEL: | M31 D19 M19 |
Abstract
This paper focuses on customer citizenship behaviour (CCB) as emerging research area in management that falls into wider category of organizational citizenship behaviour. CCB attracts both: HRM scholars and marketing scholars. The main objective is to define CCB and to propose main CCB types. Additionally, authors aim at presenting CCB in the context of value coproduction concept, which is well known in marketing and at proposing research gaps and further research avenues for CCB.
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