Studia i Prace WNEiZ US

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia i Prace WNEiZ


ISSN: 2450-7733     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2016.43/3-02
CC BY-SA   Open Access   CEEOL

Issue archive / nr 43/3 2016
ETNOCENTRYCZNY WYMIAR PROSUMPCYJNEJ AKTYWNOŚCI POLSKICH NABYWCÓW
(Ethnocentric dimension of prosumption activity of polish customers)

Authors: Agnieszka Izabela Baruk
Politechnika Łódzka
Keywords: customer prosumption ethnocentrism offer
Data publikacji całości:2016
Page range:8 (21-28)
Klasyfikacja JEL: M31
Cited-by (Crossref) ?:

Abstract

In the article the problems connected with ethnocentric dimension of prosumption were presented. The special attention was paid to the influence of customers’ expectations in this scope on their actual market activities. On the base of the results of the empirical researches one can state that there aren’t dependences between ethnocentric-prosumption expectations and market activities conducted by respondents.
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