1. | Aaker D.A., Managing brand equity, The Free Press, New York, 1996. |
2. | Arnould E.J., Price L.L., Zinkhan G.M., Consumers, McGraw-Hill Irwin, Boston 2002. |
3. | Bagozzi R.P., On the concept of international social action in consumer behavior, „Journal of Consumer Research” 2000, No. 12. |
4. | Firat A.F., Dholakia N., Venkatesh A., Marketing in a postmodern world, „European Journal of Marketing” 1995, Vol. 29. |
5. | Firat A.F., Shultz C.J., Preliminary metric investigations into the nature of the postmodern consumer, „Marketing Letters” 2002, May. |
6. | Firat, A.F., Shultz C.J., From segmentation to fragmentation: Markets and marketing strategy in the postmodern era, „European Journal of Marketing” 1997, Vol. 3/4. |
7. | Hatch M.J., Schultz M., Toward a theory of brand co-creation with implications for brand governance, „Brand Management” 2010, Vol. 17, No. 8. |
8. | Kotler Ph., Marketing 3.0, MT Biznes, Warszawa 2010. |
9. | McAlexander J.H., Schouten J.W., Koenig H.F., Building brand community, „Journal of Marketing” 2002, No. 2. |
10. | Muniz A.M., O’Guinn T.C., Brand community, „Journal of Consumer Research” 2001, Vol. 3. |
11. | Nelson P., Information and consumer behavior, „Journal of Political Economy” 1970, Vol. 78, No. 2. |
12. | Ouwersloot H., Odekerken-Schrőder G., Who’s who in brand communities – and why?, „European Journal of Marketing” 2008, Vol. 42 No. 5/6. |