1. | Abramic-Dilger, K. (2007). Price management need not be the art of the obscura. Manufacturing Business Technology. Highlands Ranch, 25 (11). |
2. | Bruning, E.R., Hu, M.Y. Hao, W. (2009). Cross-national segmentation: An application to the NAFTA airline passenger market. European Journal of Marketing, 43 (11/12), 1498‒1522. |
3. | Consuegra, D.M., Molina, A., Esteban, A. (2007). An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector. Journal of Product & Brand Management, 16 (7), 459‒468. |
4. | Gundlach, G.T., Guiltinan, J.P. (1998). A marketing perspective on predatory pricing. The Antitrust Bulletin, 43 (3/4), 883‒916. |
5. | Mazur, L. (2002). How pricing can keep customers with your brand. Marketing, 12. |
6. | Monroe, K. (2003). Pricing: making profitable decisions. New York: McGraw-Hill. |
7. | Nagle, T., Holden, R. (2002). The strategy and tactics of pricing. New Jersey: Prentice Hall. |
8. | Rao, A.R., Bergen, M.E., Davis, S. (2003). Jak prowadzić wojnę cenową. Harvard Business Review Polska, 3. |
9. | Rao, V. (1984). Pricing research in marketing: the state of the art. The Journal of Business, 57 (1), S39‒S60. |
10. | Waniowski, P. (2014). Marketingowe zarządzanie cenami w przedsiębiorstwie. Wrocław: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. |
11. | Wrzosek, W., Krzyżanowska, M. (2007). Podstawy oceny efektywności marketingu. Marketing i Rynek, 12, 2‒9. |