ISSN: 1896-382X
eISSN: 2353-2866
OAI
DOI: 10.18276/epu.2018.131/2-13
Issue archive /
nr 131 (2) 2018
Approach to exploring users’ expectations of digital services’ functionality
| Authors: |
Radka
Nacheva
University of Economics – Varna, Bulgaria Faculty of Computer Sciences Informatics Department Snezhana Sulova University of Economics – Varna |
| Keywords: | user experience digital services e-commerce text mining UX strategy |
| Data publikacji całości: | 2018-05-12 |
| Page range: | 9 (137-145) |
| Klasyfikacja JEL: | C83 C88 |
Abstract
The rapid adaptation of the technologies in everyday life increases the competition between companies. The constant changes in customer preferences cause the businesses to look for new ways to increase market share and consumer loyalty. There is a need for a new customer service strategy, aimed at applying principles of user-oriented design of software applications. The main purpose of our study is to propose and approbate a survey-based approach to exploring users’ expectations from digital services’ functionality
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