ISSN: 1896-382X
eISSN: 2353-2866
OAI
DOI: 10.18276/epu.2018.131/2-05
Issue archive /
nr 131 (2) 2018
Omnichannel jako nowoczesny model sprzedaży wielokanałowej
(Omnichannel as a modern multiple channel sales model)
| Authors: |
Joanna
Drobiazgiewicz
Uniwersytet Szczeciński Wydział Zarządzania i Ekonomiki Usług |
| Keywords: | omni-channel sales model e-business sales channel |
| Data publikacji całości: | 2018-05-12 |
| Page range: | 8 (47-54) |
| Klasyfikacja JEL: | D30 D40 |
Abstract
The article discusses the issue of multiple channel sales. The initial part presents the basic expecta-tions of modern consumers in relation to the sales process, which indicate the legitimacy of using the multiple channel strategy. The next part describes the differences between the muti-channel, cross-channel and omni-channel sales models. The final part of the article presents the most modern multi-channel sales strategy that is omni-channel. In this section, the article points to various defini-tions of the omni-channel concept and describes the importance of channel integration as the basis of this concept.
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