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ISSN: 2450-7733     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2017.48/2-10
CC BY-SA   Open Access 

Issue archive / nr 48/2 2017
ZNACZENIE BODŹCÓW CENOWYCH DLA EFEKTÓW MIGRACJI KLIENTÓW DO KANAŁU INTERNETOWEGO
(Importance of price incentives for effects of customers' migration to internet channel)

Authors: Ilona Bondos
Uniwersytet Marii Curie-Skłodowskiej w Lublinie
Keywords: price price incentives channel migration service distribution post-purchase service
Data publikacji całości:2017
Page range:12 (113-124)
Klasyfikacja JEL: M31
Cited-by (Crossref) ?:

Abstract

The article presents the results of a quantitative study (scenario-based method) – scenarios refer to incentives/punishments-based E-channel migration strategy. The aim of the publication is to evaluate the importance of price incentives in the process of adaptation by consumers to the new conditions of telecommunications service (to obtain technical assistance in the internet channel during post-purchase stage). Key question refers to the impact of price incentives on the attitude towards the service provider (customer’s purchase intention, resistance, perception of his/her freedom and positive WOM). The fi rst part of the article is the theoretical background to research results. In the fi nal part of the article conclusions and practical implications are formulated.
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