Studia i Prace WNEiZ US

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia i Prace WNEiZ

ISSN: 2450-7733     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2017.48/2-09
CC BY-SA   Open Access 

Issue archive / nr 48/2 2017
ZAKRES AKTYWNOŚCI PROSUMPCYJNEJ NABYWCÓW A ICH OPINIE NA TEMAT AKTYWIZUJĄCYCH DZIAŁAŃ OFERENTÓW
(The scope of presumption activity of final buyers and their opinions on encouraging activities of offerors)

Authors: Agnieszka Izabela Baruk
Politechnika Łódzka
Keywords: final buyer prosumer prosumption offeror
Data publikacji całości:2017
Page range:12 (101-112)
Klasyfikacja JEL: M31
Cited-by (Crossref) ?:

Abstract

In the article the problem of prosumption activity of fi nal buyers was presented. The attention was paid to the growth of its meaning for buyers and for offerors. On the base of the results of empirical research the scope of this activity was identifi ed. The scope of prosumption activity depends on respondents’ opinions about encouraging activities of offerors.
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