European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2353-2858     DOI: 10.18276/ejsm.2017.24-03
CC BY-SA   Open Access 

Lista wydań / Vol. 24, 4/2017
Selected problems of strategic management in rural tourism

Autorzy: Stefan Bosiacki
University School of Physical Education in Poznan

Bernadeta Hołderna-Mielcarek
University School of Physical Education in Poznan
Słowa kluczowe: strategic management rural tourism Wielkopolska
Rok wydania:2017
Liczba stron:6 (17-22)
Klasyfikacja JEL: O18 Z32
Cited-by (Crossref) ?:

Abstrakt

This article focuses on the concept of strategic management in the rural tourism sector. It presents the assumptions and methodology of this concept in the formulation of tourism development strategies in rural areas. It shows a relational and network approach in the development of the tourism product against the background of building distinctive regional competences. An example of practical use of the concept of strategic management in the development of rural tourism in the Wielkopolska voivodship is presented.
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