European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2353-2858     DOI: 10.18276/ejsm.2017.22-05
CC BY-SA   Open Access 

Lista wydań / Vol. 22, 2/2017
Management and financing of a regional tourist website in the context of the regional tourism information system

Autorzy: Ewa Grabińska
Jagiellonian University in Cracow
Słowa kluczowe: Tourism and Development Marketing and Finance Technological Change Marketing
Rok wydania:2017
Liczba stron:7 (39-45)
Klasyfikacja JEL: M31 O33 Z32 Z33
Cited-by (Crossref) ?:

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Abstrakt

The aim of this article is to present and discuss the integrated system of information and promotion of tourism in the region, with particular emphasis on possessing your own website as an effective tool to create a consistent image of the tourist region. The activities of such a portal are shown from the perspective of management, as well as of the main problems, in particular funding method. The article highlights contemporary issues and potential opportunities arising from the needs and demands coming from the market on the basis of an analysis of the functioning of the Małopolska Tourist Information System and tourist website - www.visitmalopolska.pl.
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