European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2451-2729    OAI    DOI: 10.18276/ejsm.2018.27/1-01
CC BY-SA   Open Access 

Lista wydań / Vol. 27/1, 3/2018
Events KIBS on the business services market – a netnography analysis

Autorzy: Krzysztof Borodako

Jadwiga Berbeka

Michał Rudnicki
Słowa kluczowe: business services KIBS netnography Internet search engine marketing competition
Rok wydania:2018
Liczba stron:8 (7-14)
Cited-by (Crossref) ?:


Two important roles of KIBS, knowledge sources for innovation and the recognisability of Internet offers for these kinds of services, are rarely amalgamated. To fill this gap, both research streams were integrated to investigate the level of interest in specific types of KIBS services in the online environment. To achieve this goal, a netnography analysis has been used. As a result of the analysis of the KIBS offer on the Internet, the following groups of KIBS were identified: leaders, advanced, promising and professional niche. The level of competition among firms in KIBS industry was additionally measured by introducing a KSD (Keyword Search engine optimisation Difficulty) parameter
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