ISSN: 2081-9579
eISSN: 2353-2815
OAI
DOI: 10.18276/wpe.2016.12-08
Issue archive /
nr 12 (2016)
The Phenomenon of Greenwashing in Marketing Communication of CSR
| Authors: |
Hubert
Kubiak
Szkoła Głowna Handlowa w Warszawie |
| Keywords: | greenwashing corporate social responsibility business ethics |
| Data publikacji całości: | 2016 |
| Page range: | 8 (95-102) |
Abstract
This article is referring to the key elements of the ‘greenwashing’ problem – unethical practices in the field of communicating a corporate social responsibility. The author begins with defining the term and pointing out its genesis. Subsequently, the scale of the phenomenon in the world is shown. The author ponders what the reason of the greenwashing and its potential consequences can be. The following part of the article shows some existing ways of dealing with the problem – independent initiatives, law regulations, and good practices.
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