In the article there are described definitions of a household and of financial advisory services, as well as the concept of household financial planning with assistance of a financial advisor. Additionally, an overview of financial advisors’ fields of expertise has been presented, as well as wide scope of services they provide. Moreover, the role of financial advisors in the process of making financial decisions by household members has been established and presented on a simple model.
Purpose – the aim of the article is to present financial advisory services and the importance of financial planners in the process of household financial planning.
Methodology – critical analysis of source literature, document study, method of logical analysis.
Findings – the author points out the advantages of involving financial advisor in the process of financial planning and shows the changes that are occurring on financial market which presuppose this process.
Value – taking into account limited publications in the financial advisory field, I asses the article uniqueness value as medium.