Studia i Prace WNEiZ US

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia i Prace WNEiZ


ISSN: 2080-4881     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2016.44/2-02
CC BY-SA   Open Access   CEEOL

Issue archive / nr 44/2 2016
Wybrane aspekty strategii konkurowania polskich firm wcześnie umiędzynarodowionychw ocenie menedżerskiej
(Selected aspects of competitive strategies applied by polish international new ventures – managerial assessment)

Authors: Ewa Baranowska-Prokop
Instytut Miedzynarodowego Zarządzania i Marketingu

Tomasz Sikora
Instytut Miedzynarodowego Zarządzania i Marketingu
Keywords: international new venture born global competitive strategies hybrid strategies
Data publikacji całości:2016
Page range:14 (19-32)
Klasyfikacja JEL: L10 M10 M31
Cited-by (Crossref) ?:

Abstract

The key goal of this paper is to present and assess selected aspects of competitive strate gies applied by Polish international new ventures (INVs). The classifi cation of competitive strategies is based on M.E. Porter’s standard framework. Previous research showed that the most appropriate strategy for the fi rms of this type is clear product differentiation. The presented analysis allows to conclude that the relationship between the competitive strategy and the economic performance of Polish INVs is relatively weak. The impact of macroeconomic factors, such as, low labor costs, and advantageous exchange rate of PLN, could be responsible for this result. These factors might have outweighed the shortcomings of the inconsistent implementation of competitive strategy. Statistical analysis (regression analysis) was applied to the data set obtained through the questionnaire (CATI method) conducted among two representative groups of Polish INVs.
Download file

Article file

Bibliography

1.Baranowska-Prokop, E., Sikora, T. (2014). Relationship between Competitive Strategies and the Success Perception of Polish Born Globals. International Journal of Management and Economics, 43, 94–113.
2.Baranowska-Prokop, E., Sikora, T. (2015). Competitive strategy versus sector-specifi c determinants
3.in success perception of Polish born globals. Journal of International Studies, 8 (1), 9–21.
4.Baroto, M.B., Abdullah, M.M., Wan, H.L. (2012). Hybrid Strategy: A New Strategy for Competitive Advantage. International Journal of Business and Management, 7 (20), 120–133.
5.Cieślik, J. (2010). Internacjonalizacja polskich przedsiębiorstw. Aktualne tendencje – implikacje dla polityki gospodarczej. Warszawa: Akademia Leona Koźmińskiego.
6.Duliniec, E. (2011). Koncepcje przedsiębiorstw wcześnie umiędzynarodowionych. Rozważania terminologiczne. Gospodarka Narodowa, 1–2, 63–80
7.Faulkner, D., Bowman, C. (1992). Generic strategies and congruent organizational structures: some suggestions. European Management Journal, 10 (4), 494–499.
8.Gleason, K.C., Madura, J., Wiggenhorn, J. (2006). Operating characteristics, risk, and performance of born-global fi rms. International Journal of Managerial Finance, 2 (2), 96–120.
9.Gorynia, M. (2007). Strategie zagranicznej ekspansji przedsiębiorstw. Warszawa: PWE.
10.Hill, C.W.L. (1988). Differentiation versus low cost: or differentiation and low cost: a contingency framework. Academy of Management Review, 13 (3), 401–412.
11.Jolly, V.K., Alahuhta, M., Jeannet, J. (1992). Challenging the Incumbents: How High Technology Start-ups Compete Globally. Journal of Strategic Change, 1, 71–82.
12.Knight, G., Cavusgil, S.T. (1996). The born global fi rm: A challenge to traditional internationalization
13.theory. W: S. Cavusgil i T. Madsen (red.), Advances in international marketing 8. Greenwich: JAI Press.
14.Knight, G., Cavusgil, S.T. (2005). A taxonomy of born global fi rms. Management International Review, 45 (3), 15–35.
15.Kowalik, I., Baranowska-Prokop, E. (2013). Determinanty powstawania i motywy ekspansji polskich przedsiębiorstw wcześnie umiędzynarodowionych. Gospodarka Narodowa, 4, 41–64.
16.Leitner, K.-H., Güldenberg, S. (2010). Generic strategies and fi rm performance in SMEs: a longitudinal study of Austrian SMEs. Small Business Economics, 33, 169–189.
17.Murray, A.I. (1988). A Contingency View of Porter’s „Generic Strategies”. Academy of Management Review, 13 (3), 390–400.
18.Majkgard, A., Sharma, D.D. (1999). Client-Following and Market-Seeking Strategies in the Internationalization of Service Firms. Journal of Business-to-Business Marketing, 3 (3)
19.1–40.
20.Oviatt, B.M., McDougall, P.P. (1994). Toward a Theory of International New Ventures. Journal of International Business Studies, 25, 45–64.
21.Porter, M.E. (1980). Competitive Strategy: Techniques for analyzing industries and competitors. New York: The Free Press.
22.Przybylska, K. (2013). Born Global – nowa generacja małych przedsiębiorstw. Kraków: Uniwersytet Ekonomiczny w Krakowie.. Raport „Przedsiębiorczość w Polsce”, Ministerstwo Gospodarki, Warszawa, wrzesień 2014. Pobrano z: http://www.mg.gov.pl/fi les/upload/2
23.%C5%9B%C4%87%20w%20Polsce_www_ost_20140925.pdf (15.01.2016).
24.Rennie, M.W. (1993). Global Competitiveness: Born Global. McKinsey Quarterly, 4, 45–52.
25.Rialp, A., Rialp, J., Urbano, D., Vaillant, Y. (2005). The Born Global Phenomenon: A Comparative
26.Case Study Research. Journal of International Entrepreneurship, 3 (2), 133–171. Sleuwaegen, L., Onkelinx, J. (2010), Internationalization strategy and performance of small and medium size enterprises. Working Paper Research, National Bank of Belgium, 197.
27.Spanos, Y.E., Zaralis, G., Lioukas, S. (2004). Strategy and Industry Effects on Profi tability:
28.Evidence from Greece. Strategic Management Journal, 25, 139–165.
29.Wu, H.-L., Lin, B.-W., Chen, C.-J. (2007). Contingency view on technological differentiation and firm performance: evidence in an economic downturn. R&D Management, 37 (1), 75–88.