ISSN: 2450-7733
eISSN: 2300-4096
OAI
DOI: 10.18276/sip.2017.48/1-08
Issue archive /
nr 48/1 2017
Formy aktywności sfery biznesu w komunikacji marketingowej z wykorzystaniem mediów społecznościowych na przykładzie Lenovo Polska
(THE ACTIVITY OF COMPANIES ON SOCIAL NETWORKS IN TERMS OF THEIR USE TO PROMOTE YOUR BRAND, PRODUCT, SERVICES ON THE EXAMPLE OF LENOVO POLAND)
| Authors: |
Justyna
Kaźmierczak
Uniwersytet Szczeciński |
| Keywords: | marketing communication social media business |
| Data publikacji całości: | 2017 |
| Page range: | 11 (93-103) |
| Klasyfikacja JEL: | M00 M10 M30 |
Abstract
Social media have also found applications in the business world, becoming one of the more effective channels of marketing communications. In the era of digitalization and virtualization ubiquitous contacts, portals such as Facebook, Tweeter, or Goldenline, as well as YouTube successfully mediate the interaction with the client company. Article aims to identify the place of social media in marketing communications. Next is presented a definition of social media, their types and functions. The final part of the article presents data relating to the activity of companies on social networks in terms of their use to promote your brand, product, services on the example of Lenovo Poland.
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Bibliography
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