ISSN: 2450-7733
eISSN: 2300-4096
OAI
DOI: 10.18276/sip.2017.48/2-26
Issue archive /
nr 48/2 2017
Kreowanie wizerunku marki w mediach społecznościowych
(Creating the brand image in social media)
| Authors: |
Dagna
Siuda
Politechnika Łódzka Magdalena Grębosz Politechnika Łódzka |
| Keywords: | social media brand marketing communication virtual brand communities |
| Data publikacji całości: | 2017 |
| Page range: | 10 (307-316) |
| Klasyfikacja JEL: | M16 M31 |
Abstract
The article presents the possibilities of creating the brand image in social media. Selected methods of marketing communication offered by social media and used by companies to build and reinforce the brand image are also analysed. In the article the review of foreign and Polish literature concerning the theory of brand management and marketing, as well as an analysis of the content of social network sites, were applied.
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