Studia i Prace WNEiZ US

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia i Prace WNEiZ


ISSN: 2450-7733     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2016.43/3-41
CC BY-SA   Open Access   CEEOL

Issue archive / nr 43/3 2016
ZACHOWANIA NABYWCZE W INTERNECIE E-KONSUMENTÓW W AUSTRII, NIEMCZECH I SZWAJCARII
(On-line purchasing behavior of e-consumers in Austria, Germany and Switzerland)

Authors: Robert Wolny
Uniwersytet Ekonomiczny w Katowicach
Keywords: purchasing behaviour e-consumer Austria Germany Switzerland
Data publikacji całości:2016
Page range:14 (445-458)
Klasyfikacja JEL: M39 L81 O39
Cited-by (Crossref) ?:

Abstract

The aim of the article is to present selected determinants of e-purchasing behavior of consumers in Austria, Germany and Switzerland and to present the results of research of e-purchasing behavior. The article presents the results of field research conducted on-line survey (years 2014–2015). The research shows that e-consumers in selected European countries are active buyers of products on the Internet. They use of on-line information sources, and also fundamental determinants of on-line shopping is possible to compare offers various manufacturers and the opportunity to purchase 24 hours a day.
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