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ISSN: 2450-7733     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2016.43/3-30
CC BY-SA   Open Access   CEEOL

Issue archive / nr 43/3 2016
ZACHOWANIA KLIENTÓW WOBEC OGŁOSZEŃ CSR
(Consumers response to CSR announcements)

Authors: Marek Pawlak
Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: companies social responsibility CSR consumers response
Data publikacji całości:2016
Page range:10 (329-338)
Klasyfikacja JEL: M37
Cited-by (Crossref) ?:

Abstract

The results of studies conducted in five courtiers have been presented in the paper concerning consumers response to CSR announcement of hypothetical company. It turned out that apart from people values also cultural circumstances influence reactions. If company publishes announcement then opinion about its CSR involvement decreases particularly among people who possess conservative attitude. The response of American students to CSR announcement was different from reaction of students in Europe and Asia.
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