ISSN: 2450-7733
eISSN: 2300-4096
OAI
DOI: 10.18276/sip.2016.43/3-21
Issue archive /
nr 43/3 2016
TEORETYCZNE I PRAKTYCZNE ASEKTY BADANIA UTAJONYCH POSTAW KONSUMENTÓW WOBEC MAREK
(Theoretical and practial research asspects of implicit attidudes of consumers towards brands)
| Authors: |
Beata
Marciniak
Szkoła Główna Handlowa w Warszawie |
| Keywords: | theoretical and empirical sense of attitudes implicite attitudes research manufacturer brands private labels |
| Data publikacji całości: | 2016 |
| Page range: | 10 (231-240) |
| Klasyfikacja JEL: | C18 |
Abstract
Consumer attitudes towards brands may occur in the absence of conscious deliberation. The main goal of the paper is to outline the theoretical origins of the measurement of those non-conscious attitudes, as well as the fundamental assumptions of the Implicit Association Test (IAT). Author presents also the research procedure of empirical study on implicit attitudes towards manufacturer brands as well as private labels.
Download file
Article file
Bibliography
| 1. | Bargh, J.A., Chaiken, Sh., Govender, R., Pratto, F. (1992). The Generality of the Automatic Attitude Activation Effect. Journal of Personality & Social Psychology, 62 (6), 893–912. |
| 2. | Blanton, J., Jaccard, J., Klick, B., Mellers, G., Mitchell, Ph., Tetlock, E. (2009). Strong Claims and Weak Evidence: Reassessing the Predictive Validity of the IAT. Journal of Applied Psychology, 94, 3, 567–582 |
| 3. | Cacioppo, J.T., Kao, Ch.F, Petty, R.E., Rodriguez, R. (1986). Central and Peripheral Routes to Persuasion: An Individual Difference Perspective. Journal of Personality and Social Psychology, 51, 1032–1043. |
| 4. | Chaiken, S., Trope, Y. (1999). Dual-Process Theories in Social Psychology. New York: Guilford. |
| 5. | Fazio, R.H., Sanbonmatsu, D.M., Powell, M.C., Kardes, F.R. (1986). On the Automatic Activation of Attitudes. Journal of Personality and Social Psychology, 50, 229–238. |
| 6. | Greenwald, A.G., Banaji, M.R. (1995). Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes. Journal of Personality and Social Psychology, 102, 4–27. |
| 7. | Greenwald, A.G., McGhee, D.E., Schwartz, J.K.L. (1998). Measuring Individual Differences in Implicit Cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464–1480. |
| 8. | Greenwald, A.G., Nosek, B.A., Banaji, M.R. (2003). Understanding and Using the Implicit Association Test: An Improved Scoring Algorithm. Journal of Social Psychology, 85 (2), 197–216. |
| 9. | Maison, D. (2004). Utajone postawy konsumenckie. Analiza możliwości wykorzystania metody IAT. Gdańsk: GWP. |
| 10. | Maliszewski, N. (2009). Postawy Polaków wobec Unii Europejskiej. Ukryte i jawne wybory. Warszawa: Difin. |
| 11. | Marciniak, B. (2016). Metodyczne aspekty pomiaru deklaratywnych i utajonych postaw (w druku). |
| 12. | On Board PR Ecco Network (2014). Jak postrzegamy marki własne? Perspektywy rozwoju rynku private label w Polsce. Warszawa. |
| 13. | Wilson, T.D., Lindsey, S., Schooler, T.Y. (2000). A Model of Dual Attitudes. Psychological Review, 107, 101–126. |