Problemy Transportu i Logistyki

Transport users frequently face the dilemma of maximizing the utility of usage of two resources-time and money in relation to the transport service. The perceived value of the transport services for passengers is the result of what he has received along of transport service full costs. It expresses the concept of generalized cost, which includes financial costs, time costs, discomfort, and other elements that can be perceived by the user as costs. The article presents the generalized cost on the example of selection of car and public transport. Car users, while comparing the ability to move by car or public transport, often do not take into account the full cost of car ownership and usage. While in urban transport uniform rates for different tariffs are adopted, whereas in the case of individual transport cost are not limited to the fuel price. The concept of generalized cost is presented in the article, based on market research carried out in Szczecin and the proposed method of calculating these costs in transport.