Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie

ISSN: 1509-0507     eISSN: 2353-2874    OAI
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Issue archive / ZN 850 PZFiM nr 37
The Factors Creating Internet Shops’ Image in the Opinion of “Young Adults”

Authors: Leszek Gracz
Uniwersytet Szczeciński
Keywords: image online purchase young adults consumer behavior
Year of publication:2015
Page range:12 (109-120)


The purpose of the paper is presenting and analyzing the image of online stores as perceived by “young adults”. The image of online stores in the opinion of “young adults” is most of all created by the means of opinions of others (both close friends and anonymous internet users), interactivity of the web page and good contact with seller and own positive experiences from the past. Factors of medium importance are availability of various payment methods, easy to read and understand terms of use, possibility of picking up the product in stationary place and independent quality certificate. Factors that have lesser importance are web design and availability of credit.
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