Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie


ISSN: 1509-0507     eISSN: 2353-2874    OAI
CC BY-SA   Open Access   CEEOL

Issue archive / ZN 850 PZFiM nr 37
Rola kreatywności w funkcjonowaniu organizacji usługowych
(The Role of Creativity in the Functioning of Service Institutions)

Authors: Andrzej Raszkowski
Uniwersytet Ekonomiczny we Wrocławiu
Keywords: culture-based creativity 3T concept creative capital service institution creativity
Data publikacji całości:2015
Page range:10 (23-32)

Abstract

Currently organizations function in a competitive and diversified socio-economic environment. Each component or process influencing their market situation improvement is definitely valuable. The study discusses problems related to the role and significance of creativity with regard to service organizations functioning. The purpose of the article is to present the selected, positive aspects of creativity impact on the functioning of service institutions, with particular emphasis of the areas constituting the responsibility of service organizations’ managers, management systems and these organizations’ offer. The introduction presents theoretical aspects of creativity and the reasons of its growing significance for service organizations. The problems of 3T concept and culture-based creativity are also discussed. The analysis and criticism of the subject literature, based on English-language sources, was used as the research method. Within the framework of general conclusions it can be adopted that creativity has positive impact on the functioning of service institutions, having assumed an effective management process taking into considerations the potential ingrained in creative units.
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