ISSN: 2450-775X
eISSN: 2353-2874
OAI
DOI: 10.18276/miz.2017.49-05
Issue archive /
nr 3 (49) 2017
Przygotowanie danych do analizy zachowań e-klientów – droga od danych do wiedzy
(The Data Preparation for Analysis of E-customers – The Way from Data to Knowledge)
| Authors: |
Mariusz
Łapczyński
Uniwersytet Ekonomiczny w Krakowie, Wydział Zarządzania |
| Keywords: | data preparation process e-customers behaviour internet usage e-commerce |
| Data publikacji całości: | 2017 |
| Page range: | 11 (55-65) |
| Klasyfikacja JEL: | C80 M31 |
Abstract
The purpose of this paper is to indicate the difficulties that one may encounter when preparing data for analysis. The presented examples refer to real data obtained from the e-shop offering footwear. They are related to web mining area that is called web usage mining. The author presents the results of data preparation process from the moment of obtaining the data, through auditing data to building prepared information environment.
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