ISSN: 2450-775X
eISSN: 2353-2874
OAI
DOI: 10.18276/miz.2017.48-21
Issue archive /
nr 2 (48) 2017
Odpowiedzialność przedsiębiorstwa wobec społeczeństwa we współczesnym przekazie marketingowym i w praktyce
(Enterprise’s Responsibility Towards Society in a Present-day Marketing Massage and Practice)
| Authors: |
Dariusz
Oczachowski
Politechnika Koszalińska, Wydział Nauk Ekonomicznych |
| Keywords: | corporate social responsibility enterprise promotion society |
| Data publikacji całości: | 2017 |
| Page range: | 8 (225-232) |
| Klasyfikacja JEL: | M30 |
Abstract
For several decades enterprises have been making use the of concept of CSR in their promotional messages, even more intensively over the last years. Nevertheless one can perceive many examples of activities harmful to local societies, particularly those living in poorer countries. The paper concentrates on the problem of the increase of the number of initiatives in promotion messages and business practices and on the not decreasing number of practices harmful to communities. The author has used as information sources articles on both CSR initiatives and examples of negative consequences for local societies of the activities of certain international companies.
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