ISSN: 2450-775X
eISSN: 2353-2874
OAI
DOI: 10.18276/miz.2016.44-24
Issue archive /
nr 3 (44) 2016
Strategia cenowa przedsiębiorstwa PKP Intercity na tle innych przewoźników kolejowych w Europie
(The Price Strategy of the Company PKP Intercity [Polish Railways Intercity] in Comparison with other European Rail Transport Companies)
| Authors: |
Paweł
Waniowski
Uniwersytet Ekonomiczny we Wrocławiu, Wydział Nauk Ekonomicznych |
| Keywords: | price price strategy competition railway transport |
| Data publikacji całości: | 2016 |
| Page range: | 12 (267-278) |
| Klasyfikacja JEL: | M31 |
Abstract
Prices appear to be one of the key areas of PKP Intercity struggle for clients. The manner of this area management by the Polish carrier is controversial due to the fact that in many aspects it is different from the price management of other carriers operating long distance routes of passenger transportation. The objective of the article is the presentation of various aspects of the PKP Intercity price strategy among other leading railway carriers, mainly from countries where railway is a very popular means of transport. Assumptions of the PKP Intercity price strategy are described and the manners of prices development depending on the intensity of demand are presented. Also the PKP Intercity price strategy is explored and assessed in the context of other issues related with the management of relations with customers in specific entities such as enterprises providing transportation services.
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