Finanse, Rynki Finansowe, Ubezpieczenia

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Finanse, Rynki Finansowe, Ubezpieczenia

ISSN: 2450-7741     eISSN: 2300-4460    OAI    DOI: 10.18276/frfu.2016.4.82/2-40
CC BY-SA   Open Access 

Issue archive / 4/2016
Value Co-creation in the Popular Music Industry

Authors: Włodzimierz Rudny
Keywords: value co-creation business models music industry
Data publikacji całości:2016
Page range:7 (463-469)
Cited-by (Crossref) ?:

Abstract

Purpose – The aim of this article is to analyze how organizations operating in creative industries can transform their business model to remain competitive and to preserve their profitability. Research methodology –The study is based on literature overview. Result– In the popular music industry a shift has taken place from value creation to value co-creation, which is fundamentally changing the relationship between consumers and producers. Rather than being passive recipients of products and services, consumers now form part of a diverse network of actors co-creating value. Originality/value– The article provides the analysis of the music industry from the perspective of value cocreation
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