Finanse, Rynki Finansowe, Ubezpieczenia

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Finanse, Rynki Finansowe, Ubezpieczenia

ISSN: 2450-7741     eISSN: 2300-4460    OAI    DOI: 10.18276/frfu.2016.79-67
CC BY-SA   Open Access 

Issue archive / 1/2016 (79)
Model przychodowy w kształtowaniu modelu biznesu
(Revenue Model in Designing Business Model)

Authors: Marcin Wierzbiński
Keywords: business model revenue model setting-up sale prices
Data publikacji całości:2016
Page range:18 (851-868)
Cited-by (Crossref) ?:

Abstract

In the article author tries to scrutinize the problem relating to designing the revenue model as a part of business model. Firstly, author defines the business model and then he passes to the process of revenue model definition. In the article there are depicted the most important ways of designing revenue model, that were chosen by different companies operating within innovative business models. Then there are described the ways of price setting within business models creating unique value for customers and within business models delivering value for customers incurring very low marginal costs. At the end, the author relates cost calculation to price setting process.
Download file

Article file

Bibliography

1.Afuah A. (2004), Business Models. A Strategic Management Approach. McGraw-Hill-Irwin, New York.
2.Chesbrough H., Rosenbloom R.S. (2002), The role of the business model in capturing value from innovation: evidence
3.from Xerox corporation’s technology spin-off companies, „Industrial and Corporate Change” vol. 11, no. 3.
4.Dubosson-Torbay M., Osterwalder A., Pigneur Y. (2001), eBusiness Model Design, Classification and Measurements,
5.„Thunderbird International Business Review” vol. 18, April.
6.Isaac R.M., Lightle J.P., Norton D.A. (2015), The pay-what-you-want business model: Warm glow revenues and
7.endogenous price discrimination, „Journal of Behavioral and Experimental Economics” no. 57.
8.Jelassi T, Enders A. (2005), Strategies for e-Business. Creating Value through Electronic and Mobile Commerce.
9.Concepts and Cases, Pearson Education Limited, London.
10.Magretta J. (2002), Why Business Models Matter, „Harvard Business Review”, May.
11.Phillips R.L. (2005), Pricing and Revenue Optimization, Stanford University Press, Stanford.
12.Timmers P. (1999), Business Models for Electronic Commerce, John Wiley & Sons, Chichesters.
13.Rifkin J. (2014), The Zero Marginal Cost Society, Palgrave MacMillan, New York.
14.Samuelson P.A., Nordhaus W.D. (2012), Ekonomia, Dom Wydawniczy REBIS, Poznań.
15.Sztucki T. (2000), Marketing przedsiębiorcy i menedżera. Rynek – Marketing – Nabywca. Strategie Marketingowe,
16.Agencja Wydawnicza Placet, Warszawa.