Finanse, Rynki Finansowe, Ubezpieczenia

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Finanse, Rynki Finansowe, Ubezpieczenia


ISSN: 2450-7741     eISSN: 2300-4460    OAI    DOI: 10.18276/frfu.2017.88/1-13
CC BY-SA   Open Access 

Issue archive / 4/2017
Charakterystyka czynników wpływających na wycenę aplikacji mobilnych
(OVERVIEW OF FACTORS INFLUENCING THE VALUE OF MOBILE APPLICATIONS)

Authors: Krzysztof Łuczak
Keywords: mobile application mobile market value measurement of achievements internet asset management
Data publikacji całości:2017
Page range:8 (137-144)
Cited-by (Crossref) ?:

Abstract

Purpose – The aim of this paper is to characterize, based on selected English literature and the au- thor’s own observations, the factors affecting the value of mobile applications. The paper presents special fea- tures of mobile applications, which necessitate a different approach to their analysis. Author goal was to select a universal set of factors affecting the value of the mobile application. Design/methodology/approach – The author presented a proposal on a set of factors based on our own observa- tions and experience combined with the analysis of the available foreign literature. Findings – Proposal of measures both nancial and non- nancial factors affecting the value of mobile applica- tions. Originality/value – The article is an attempt to present proposals for measures that could be useful to use when presenting periodic management reports, or in the comparative analysis of the valuation of an asset in the form of a mobile application.
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