ISSN: 1896-382X
eISSN: 2353-2866
OAI
DOI: 10.18276/epu.2017.126/2-43
Issue archive /
nr 126 (2) 2017
The Formation of the Brand of a Faculty on the Internet (on the example of the Department of Marketing and Advertising, the School of International Business, Omsk State University named after F.M. Dostoevsky)
| Authors: |
Alexandra
Vereteno
Omsk F.M. Dostoevsky State University The School of International Business Mikhail Freze Omsk F.M. Dostoevsky State University The School of International Business |
| Keywords: | brand education logo SMM FMCG Market Internet branding |
| Data publikacji całości: | 2017 |
| Page range: | 6 (439-444) |
| Klasyfikacja JEL: | M39 |
Abstract
The article describes the basic concepts of branding. It presents also a method of formation of the brand in the fast Moving Consumer Goods (FMCG) Market and on the Internet. The authors describe in detail the practical techniques as well as the formation of the brand of the Faculty of Marketing and Advertising in Social Media Marketing (SMM).
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Bibliography
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