Ekonomiczne Problemy Turystyki

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki


ISSN: 1644-0501     eISSN: 2353-3188    OAI    DOI: 10.18276/ept.2018.3.43-01
CC BY-SA   Open Access   DOAJ

Issue archive / nr 3 (43) 2018
The Usefulness of Flash Eurobarometer to Study Changes in Tourists' Preferences

Authors: Marian Gucik
Univerzita Mateja Bela, Banska Bystrica, Slovakia

ANDRZEJ RAPACZ
Wrocław University of Economics

DARIA ELŻBIETA JAREMEN
Wrocław University of Economics
Keywords: Flash Eurobarometer tourists’ preferences source of information
Data publikacji całości:2018-10-01
Page range:14 (7-20)
Klasyfikacja JEL: C83 D10 Z33
Cited-by (Crossref) ?:

Abstract

The effective functioning of tourist enterprises requires, among others, good knowledge of their customers’ purchasing preferences. Secondary sources, e.g. the available research reports, may turn out helpful in this respect. The purpose of this article is to assess the usefulness of Flash Eurobarometer research results to analyse changes in the European tourists’ preferences, with particular emphasis on Poles and Slovaks. As it turns out, the aforementioned source of information is not free from certain deficiencies. It mainly refers to the systematic changes made in terms of the substantive scope of the measuring instrument, i.e. the questionnaire. They consist in introducing new questions to the questionnaire, changes in previous questions and variants of answers to the questions. Such changeability reduces significantly the possibility of comparing information in the studied period and their usefulness for entrepreneurs and representatives of the world of science.
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