Ekonomiczne Problemy Turystyki

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki

ISSN: 1644-0501     eISSN: 2353-3188    OAI    DOI: 10.18276/ept.2015.4.32-13
CC BY-SA   Open Access   DOAJ

Issue archive / nr 4 (32) 2015
The Entity Structure of the Cross-Border Tourism Product

Authors: Anna Gardzińska
Szczecin University

Beata Meyer
Szczecin University

Agnieszka Sawińska
Szczecin University
Keywords: cross-border tourism product entities creating a cross border tourism product West Pomeranian Province and Mecklenburg-Vorpommern
Year of publication:2015
Page range:14 (169-182)
Cited-by (Crossref) ?:

Abstract

A cross-border tourism product constitutes a compilation of tourism potential elements of a cross-border region which satisfy various tourist needs. Functioning of a cross-border tourism product is determined by many diverse factors such as, e.g. natural and anthropogenic values, transport accessibility, a type and quality of tourism and paratouristic infrastructure or a quality of the natural environment. Many entities on both sides of the border are involved in the process of creating a common product, including regional and local tourism organizations, local authorities and other entities interested in the development of tourism. Regions that can develop a common tourism product are the West Pomeranian Province and bordering to the west, the German Federal State of Mecklenburg-Vorpommern. In the process of creating a common product, a significant role is played by entities at a regional level. However, due to the dissimilarity of the Polish and German government systems, the extent of their involvement in the creation of a cross-border tourism product is different. The objective of the article is to indicate entities involved in the process of creating a cross-border tourism product and to describe their role on the example of the West Pomeranian Province and Mecklenburg-Vorpommern.
Download file

Article file

Bibliography

1.Dziedzic E. Obszar recepcji turystycznej jako przedmiot zarządzania strategicznego, „Monografie i Opracowania” nr 442, SGH, Warszawa 1998.
2.Greta M., Euroregiony a integracja europejska. Wnioski dla Polski, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2003. Holloway J.Ch., Ch. Robinson, Marketing for Tourism, PWE, Warszawa 1997.
3.Kaczmarek J., Stasiak A., Włodarczyk B., Produkt turystyczny, pomysł, organizacja, zarządzanie, Polskie Wydawnictwo Ekonomiczne, Warszawa 2005.
4.Middleton V.T.C., Marketing w turystyce, Polska Agencja Promocji Turystyki, Warszawa 1996.
5.Kurek W. (ed.)., Turystyka, Wydawnictwo Naukowe PWN, Warszawa 2007.
6.Wodejko S., Ekonomiczne zagadnienia turystyki, Wyższa Szkoła Handlu i Prawa w Warszawie, Warszawa 1998.