ISSN: 1644-0501
eISSN: 2353-3188
OAI
DOI: 10.18276/ept.2016.2.34-20
Issue archive /
nr 2 (34) 2016
Nowe technologie na rynku przewozów lotniczych
(New Technologies on the Air Transport Market)
| Authors: |
Ewa
Grabińska
Uniwersytet Jagielloński w Krakowie Sebastian Grabowski Badania i Rozwój Sieci i Platform Usługowych. Orange Polska |
| Keywords: | mobile marketing mobile applications airlines airports air transport market modern technologies air transport |
| Data publikacji całości: | 2016 |
| Page range: | 13 (237-249) |
Abstract
Tourism and the consumption of goods, as well as tourism-related services, especially air transport, are determined by a large number of factors, which make these issues an interesting subject of study, yet a complicated one. An analysis and a study are essential for this article, especially with the prospects of the proper and correct description of the potential improvements to information-related technologies. The growth of the air transportation system depends on new technology. Although mobile marketing in Poland is still in its early stages of development, it should not be ignored, especially by air transport business. In the near future, mobile marketing will play a big role in business promotion activities. The aim of this article is to contribute to the illustration of the current state, as well as to describe the perspectives of the future.
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Bibliography
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