European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2353-2858     DOI: 10.18276/ejsm.2017.24-06
CC BY-SA   Open Access 

Lista wydań / Vol. 24, 4/2017
Creating a socially responsible agritourism offer. A market requirement or a manifestation of service providers’ system of values?

Rok wydania:2017
Liczba stron:6 (39-44)
Klasyfikacja JEL: M31 Z39
Słowa kluczowe: CSR in tourism agritourism market requirement
Autorzy: Magdalena Maćkowiak
University of Life Sciences in Poznań

Libuše Svobodová
University of Hradec Kralove


Making a profit is usually the main goal of an enterprise’s activity, regardless of its size and the line of business it represents. However, due to the considerable complexity, unpredictability and changeability of the contemporary economic environment, the ways of achieving this aim are also very important. One of the conceptions considered by enterprises which include the interests of various groups into their activity is corporate social responsibility (CSR). Presumably, an enterprise which engages in activity in a conscious and planned way, gains the trust and support not only of its employees, but also clients, suppliers and local community, which may become a significant factor of its competitiveness and development. A form of activity where corporate social responsibility can be applied is tourism. The aim this article is to indicate the planes of implementing the assumptions of corporate social responsibility in tourism, as well as to find the answer to the question whether socially responsible activity, implemented by the owners of agritourist farms, may influence the perception of the offer attractiveness. The question in the title concerns issues broader than the article. Due to the contributory nature of the study, the authors focused solely on presenting the results of the study on the demand side.
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