European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2353-2858     DOI: 10.18276/ejsm.2017.23-02
CC BY-SA   Open Access 

Lista wydań / Vol. 23, 3/2017
Corporate social responsibility in gastronomy business in Poland on selected example

Rok wydania:2017
Liczba stron:8 (13-20)
Klasyfikacja JEL: M14 M21 M48
Słowa kluczowe: CSR gastronomy business management strategy
Autorzy: Edyta Gheribi
University of Lodz

Abstrakt

Corporate social responsibility (CSR) is the company’s strategy, based on the assumption that business is responsible for the society within which it operates. The concept evolved strongly since its first presentation in 1953. CSR is becoming an important issue in the gastronomy business. The main objective of the article is its presentation of the concept from international and Polish perspectives, including own research aiming at the evaluation of CSR implementation. McDonald’s is a good example for implementation of the CSR strategy and for that reason it was chosen for in-depth analysis in the article.
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