Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

Aktualnie: European Journal of Service Management

ISSN: 1898-0511     eISSN: 2353-2858     DOI: 10.18276/smt.2015.15-05
CC BY-SA   Open Access 

Lista wydań / Vol. 15, 1/2015
Methods for the assessment of tourist destinations competitiveness

Rok wydania:2015
Liczba stron:8 (41-48)
Słowa kluczowe: competitiveness of tourist destinations synthetic measures competitiveness indicators
Autorzy: Piotr Gryszel
Wrocław University of Economics

Abstrakt

            The establishment of regional competitiveness represents one of the methods applied for the purposes of effective competition between tourist destinations at the broadly understood tourist market. Competitiveness itself represents a complex phenomenon which can be understood in different ways. It can also be analysed in many perspectives. Owing to its complexity the assessment of competitiveness is not an easy task. Diverse competition indicators are used in practice, however, they do not present the full complexity of the entire phenomenon. Synthetic measures seem to be one of the best methods to assess the competitiveness of tourist destinations. Their specification allows for the evaluation of phenomena influenced by numerous variables. The purpose of the article is to review methods and measures used for the assessment of tourist destinations competitiveness as well as their practical application.
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