Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

Aktualnie: European Journal of Service Management

ISSN: 1898-0511     eISSN: 2353-2858     DOI: 10.18276/smt.2015.16-09
CC BY-SA   Open Access 

Lista wydań / Vol. 16, 2/2015
In search for customer loyalty model of tourist services

Rok wydania:2015
Liczba stron:11 (85-95)
Słowa kluczowe: customer behavior, customer loyalty of tourist services, customer loyalty model of tourist enterprises customer behavior customer loyalty of tourist services customer loyalty model of tourist enterprises
Autorzy: Izabela Michalska-Dudek
Wroclaw University of Economics

Abstrakt

The purpose of the hereby study is to discuss models presented in the subject literature and reflecting the customer loyalty development process, identifying the explanatory variables applied in these models, as well as specifying the ones which can be subject to verification in research covering customer loyalty on tourist market. The author attempts to implement the selected model constructions in the area of tourist economy, whereas the analysis and critical approach to the available literature facilitates the development of a theoretical model proposal covering customer loyalty of tourist enterprises.
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