European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2353-2858     DOI: 10.18276/ejsm.2016.17/1-08
CC BY-SA   Open Access 

Lista wydań / Vol. 17, 1/2016
Effectiveness of reciprocal rule in tourism: evidence from a city tourist restaurant

Rok wydania:2016
Liczba stron:7 (57-63)
Słowa kluczowe: reciprocity restaurant Cracow
Autorzy: Anastasiya Gladka
Andrzej Frycz Modrzewski University of Cracow

Michał Żemła
Pedagogical University in Cracow

Abstrakt

The paper concerns the phenomena of reciprocal exchange which is know in social relations since ages and also used in business relations. Reciprocity is also a popular tool in tourism business. Presented research were conducted in a form of experiment in one of restaurants in Cracow city center. It was found that a small gift from a waiter (a chewing gum) lead to an increase in tips. Surprised and feeling grateful customers decided to leave a bigger tips than usually
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