European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2353-2858     DOI: 10.18276/ejsm.2016.17/1-08
CC BY-SA   Open Access 

Lista wydań / Vol. 17, 1/2016
Effectiveness of reciprocal rule in tourism: evidence from a city tourist restaurant

Autorzy: Anastasiya Gladka
Andrzej Frycz Modrzewski University of Cracow

Michał Żemła
Pedagogical University in Cracow
Słowa kluczowe: reciprocity restaurant Cracow
Rok wydania:2016
Liczba stron:7 (57-63)
Cited-by (Crossref) ?:


The paper concerns the phenomena of reciprocal exchange which is know in social relations since ages and also used in business relations. Reciprocity is also a popular tool in tourism business. Presented research were conducted in a form of experiment in one of restaurants in Cracow city center. It was found that a small gift from a waiter (a chewing gum) lead to an increase in tips. Surprised and feeling grateful customers decided to leave a bigger tips than usually
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