European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2451-2729    OAI    DOI: 10.18276/ejsm.2018.28/2-59
CC BY-SA   Open Access 

Lista wydań / Vol. 28/2, 4/2018
The use of social media in employer branding in the light of the research on the ICT sector enterprises

Autorzy: Anna Szwajlik
Słowa kluczowe: employer branding social media
Rok wydania:2018
Liczba stron:6 (493-498)
Cited-by (Crossref) ?:


This article, in its first part, presents a theory related to the creation of an employer and social media brand as a new group of tools supporting employer branding. The second part depicts the results of qualitative research carried out among ICT sector enterprises to illustrate the phenomenon described above. The aim of the article is to show the importance of social media in emploer branding. The research method used in the article are individual interviews carried out among managers of the ICT sector enterprise.
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