European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management


ISSN: 2450-8535     eISSN: 2451-2729    OAI    DOI: 10.18276/ejsm.2018.25-38
CC BY-SA   Open Access 

Lista wydań / Vol. 25, 1/2018
Selected areas and methods of applying the concept of working consumer at a company

Autorzy: Anna Szwajlik
Słowa kluczowe: working consumer coocreation
Data publikacji całości:2018
Liczba stron:7 (311-317)
Cited-by (Crossref) ?:

Abstrakt

This article presents theoretical deliberations on the concept of working consumer, and attempts to describe and translate the theoretical assumptions of the presented concept into practical aspects within the functioning of an organization. The first part of the article describes the new consumer role as a supernumerary, whereas the latter focuses on the practical ways and possibilities of using the consumer, acting as an employee, in a company.
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