European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2451-2729    OAI    DOI: 10.18276/ejsm.2018.25-14
CC BY-SA   Open Access 

Lista wydań / Vol. 25, 1/2018
Manifestations of implementation of the CSR concept in the retail banking sector in Poland

Autorzy: Magdalena Kieżel
Słowa kluczowe: banking sector Corporate Social Responsibility (CSR) financial exclusion
Rok wydania:2018
Liczba stron:8 (117-124)
Cited-by (Crossref) ?:


Sustainable development as a process aiming at satisfaction of development aspirations of the present generation, in the way enabling next generations to achieve the same goals is based on three pillars – society, environment and economy. Financial sector and banks that enable exchange transactions to be conducted with the use of various forms of money are particularly important in this process. The purpose of the paper is to identify the manifestations of actions conducted by retail banks that constitute the expression of implementation of corporate social responsibility concept. Thanks to performed studies, it has been stated that the entities of the sector, more and more frequently commence activities supporting implementation of the assumptions of CSR. All analyzed banks used indirect actions, although not in the same range.
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