European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2451-2729    OAI    DOI: 10.18276/ejsm.2018.27/1-37
CC BY-SA   Open Access 

Lista wydań / Vol. 27/1, 3/2018
The scope of application of marketing innovations and marketing of innovation in service enterprises of SME sector

Autorzy: Monika Spychalska-Wojtkiewicz
Słowa kluczowe: marketing innovation SME sector marketing innovation service enterprises
Rok wydania:2018
Liczba stron:5 (293-297)
Cited-by (Crossref) ?:

Abstrakt

Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation, in a form of implementing the results of research to practical application. Marketing innovation is often misguidedly identified with marketing of innovation. Article raises the question of marketing innovations, the goal is to describe the scope of application of marketing innovations and marketing of innovations in service SME sector. The desk research analysis has been used.
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